To build a community, plan activities that engage each customer personally and shower on him or her all the privileges as part of a community " This is my way. What is yours?

The most important tool would be informal yet well directed discussions and conversations that the brand can initiate which would allow interested users and potential buyers to discuss among themselves. To make things clear, brand would initiate a discussion, and user A would discuss with user B and so on. The brand pitches in only to summarize and to direct the conversation and to answer the question directly posted towards it or to correct a wrong notion. This would give each user a feeling that he or she is connected to another 1000 users under the umbrella of the same brand, yet he or she gets directly connected to the brand. A brand should engage each customer in isolation while acknowledging publicly that he or she is safe as part of brand community. To build a community plan activities that would engage each customer personally and shower on him or her all the privileges as part of a community. For more discussions, add me or write to me at sivaprasad2020 at gmail dot com

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