I disagree with all those who say that news portals cannot survive. If we create news as a product for multiplatform delivery, concentrating on news itself is a revenue feasible proposition. With one process of news creation, and delivery through websites, mobiles, other hand held devices, news scrollers in public places, radio, applications, it is very easy to meet the cost of producing the content. Also we need to understand the nature of content we are dealing. News always will have whopping spike in traffic at one moment and low access rates in the other moments. So every newsportals should be well equipped and prepared to make the use of this spike when it happens. Just like TVs charge differential rates based on prime time, night etc, the news portals should also follow the pattern. Also news is habitual, so it can assure better eyeballs. Also lately hunger for hyperlocal news and community news have shot up. So this has really generated considerable interest amoung advertisers whose products and services target local areas and communities. Also there is always room for specialized news for which the consumer is willing to even make a monthly payment.
My take: If you know about your content, and if you have fairly good idea who your target audience is, News portals will generate good returns and will not die off.
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