I still stand my ground. If you really know the target audience and their news consumption patterns, a portal exclusively for news is economically viable. An example would be that of integrating geotargetted advertisements of local service providers like wedding and funeral planners, flower stalls etc as part of NRI community news. NRIs always need indian traditional services when it comes to weddings and funerals and related religious rituals. Nature of NRI and community news is such that it is always better to allow the community itself generating the news and posting it under their names with limited moderation. Because they generate the news, they also tend to share more within their community and naturally it is better shared in the social media and hence more traffic is attracted. This is the case of only one type of news say NRI news. If we know the nature of different types of news, we should be able to device different strategies in identifying potential advertisers and making them convinced of putting up an ad. The above example is related only to the advertisement supported revenue model. There are other many other ways to monetize news, but still, you got to know what you are dealing with to identify the media platfoms and delivery formats.
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