There is no need of print support for an online news website to be successful. No need to pump in big money. Content needs eyeballs to monetize it, and everyone knows that. But i do not agree with you that eyeballs come through only money and offline support. Skills come only by paying good salaries. That is universal. So if a news portal has great news content, there are number of ways to bring eyeballs. Search engine optimisation & social media strategies can really bring in lot of unique users. Regular updation and news according to the taste of the target audience would be another great way to increase traffic into the site. Once the traffic trickles down to a site, the readers would popularise the site and the content through their own web activities. Thats what we have been observing in the last 2 years especially. You might have observed how a news reaches us these days through our friends more than these accepted media sources and we ask where did you find this news, and he says some xyz site. So the popularisation of a news piece happens through people. So if the objective is to create a hype only, yes, i agree with you that you need to pump in lot of money to promote the site. If the objective is to have a steady organic growth through creating a loyal reader base over time, there is no need of big money - search engines, blogs, online discussion forums and even communications between the people would do the trick.
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